My target audience would be between the ages of 16 and 26, who of which have an interest in electronic music and clubbing. I have targeted the magazine at both people who work in the electronic music industry, such as record producers and DJ's as well as making the magazine appealing for everyday people who are attracted in the genre. Typically my audience would fit into psychographic category of 'achievers' as they are young people who want to achieve lots of different things in their life and want to get better at the things they do. In addition judging by the upbeat tempo of the music genre I believe that my target audience would have the social values of a hedonist and a post-modernist. Both of these values release the act of 'play' and to 'enjoy life now'. Following on from this they would be categorized from B-C2 in the Jicnar scale. Most commonly the target audience would listen to techno, drum and bass and dubstep style music and would follow artists such as, Pendulum, Netsky and Flux Pavillion. They would commonly be intelligent people that will respect the hard work and effort that goes into the music that this genre produces.
Tuesday, 6 December 2011
Target Audience
The genre I have chosen to base my magazine coursework on is Electronic dance and DJing music. I have chosen this genre as I think that, after looking at current selling electronic magazines, I can tell that the conventions are particular to the genre and would be a great pick to base my work on.The DJ magazine i will produce is particularly suited to a niche audience. The people who will buy the magazine are the ones who would be interested in the content and this only. In instances such as NME where the magazine has more than music content, such as fashion advice and politics news, this content appeals to a wider range of audiences whereas my genre is specific.
My target audience would be between the ages of 16 and 26, who of which have an interest in electronic music and clubbing. I have targeted the magazine at both people who work in the electronic music industry, such as record producers and DJ's as well as making the magazine appealing for everyday people who are attracted in the genre. Typically my audience would fit into psychographic category of 'achievers' as they are young people who want to achieve lots of different things in their life and want to get better at the things they do. In addition judging by the upbeat tempo of the music genre I believe that my target audience would have the social values of a hedonist and a post-modernist. Both of these values release the act of 'play' and to 'enjoy life now'. Following on from this they would be categorized from B-C2 in the Jicnar scale. Most commonly the target audience would listen to techno, drum and bass and dubstep style music and would follow artists such as, Pendulum, Netsky and Flux Pavillion. They would commonly be intelligent people that will respect the hard work and effort that goes into the music that this genre produces.
My target audience would be between the ages of 16 and 26, who of which have an interest in electronic music and clubbing. I have targeted the magazine at both people who work in the electronic music industry, such as record producers and DJ's as well as making the magazine appealing for everyday people who are attracted in the genre. Typically my audience would fit into psychographic category of 'achievers' as they are young people who want to achieve lots of different things in their life and want to get better at the things they do. In addition judging by the upbeat tempo of the music genre I believe that my target audience would have the social values of a hedonist and a post-modernist. Both of these values release the act of 'play' and to 'enjoy life now'. Following on from this they would be categorized from B-C2 in the Jicnar scale. Most commonly the target audience would listen to techno, drum and bass and dubstep style music and would follow artists such as, Pendulum, Netsky and Flux Pavillion. They would commonly be intelligent people that will respect the hard work and effort that goes into the music that this genre produces.
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