7. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

Our preliminary task was helpful for us to realise how to organise and create the full product afterwards. Firstly I have learnt that planning and preparation is a key aspect of creating a quality final product. At the beginning me and Tom slowly planned our preliminary task and that left us short of knowledge towards the deadline. This was also a time organisation issue as towards the end we struggled to get it completed. Resulting in making use more aware to get it completed with less stress in the full production. The skills we picked up from the preliminary task on the computer programs benefited us in the full production as we then knew how to use the tools on the editing software such as Adobe Photo shop. In addition to the software we also had skills in taking a good quality photo. These images that we had taken were at the right angle and at the right position to get the best image of the model. The skills I learnt from the preliminary task was beneficial for myself as it made me more aware of the things I had to do and in the correct time scale.

6. What have you learnt about technologies from the process of constructing this product?

What have you learnt about technologies from the

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5. How did you attract/address your audience?

I felt that I was successful when trying to attract my audience. As you can see from the video below a person from my magazine evaluated my magazine front cover, contents page and double page spread. Henry is a fan of electronic music and would be my target audience when buying my magazine. He explains below which features he likes in my magazine and which issues he may suggest to change.

4. Who would be the Audience for your media product?

My electronic music magazine has a particular niche target audience. The people who read my magazine will quite obviously need to have a strong interest in producing and/or listening to the genre of music or are people who may use it in their jobs. EG. DJ or Radio presenter. On the other hand however these people who would be interested in my magazine are mainly assiosiated in the same social groups.

My target audience would be interested
in going to clubs an bars

Firstly I would state that my target audience would be between the ages of 16 and 26 as I believe these are the people who would have a strong interest in electronic music and clubbing and would be of the age to be suited to reading magazines based on the genre. 


As well as this, typically my audience would fit into psychographic category of 'achievers' as they are young people who want to achieve lots of different things in their life and want to get better at the things they do. Also In addition judging by the upbeat tempo of the music genre I believe that my target audience would have the social values of a hedonist and a post-modernist. Both of these values release the act of 'play' and to  'enjoy life now'. 


Following on from this they would be categorized from B-C2 in the Jicnar scale. Most commonly the target audience would listen to techno, drum and bass and dubstep style music and would follow artists such as, Chase and Status, Netsky and Flux Pavillion. They would commonly be intelligent people that will respect the hard work and effort that goes into the music that this genre produces.

Chase and Status,
 possibly the most well known electronic music duo in the UK

3. What kind of media institution might distribute your media product and why?

I have decided to choose Frontline as my main distributor for my magazine product. Frontline are the leading distributor for all genres of mainstream magazines in the UK. The fact that they are recognised within the UK by the majority of Retail and Wholesale stores is the key for me to get my magazine a high reputation and high level of sales from a large number of outlets. Frontline currently distributes/sells magazines through 55,000 retailers across the UK and Ireland which is a regulaly increasing figure. As my magazine is set to a specific, niche audience and based on a genre that is constantly trying to appeal and involve new fans it is only a benefit to me to have my product able to be distributed nationwide via Frontline. Frontline are current distributors to Bauer, Immediate Media Company and Haymarket. These three are major publishers in the UK. These are responsible for magazines such as 'Closer',  'Good Food' and 'Four Four Two'. All three of these magazines are complicit with mainstream ideology and are reflective of the type of magazine of my product. This is why I feel it is best to follow the successful stratagy that has obviously worked for these substantial companies.

I will expect Frontline to distribute my product to wholesailers such as WHSmiths and retail stores such as supermarkets and corner shops. This will attract my target audience as these are the regular places in which they will shop and ultimatly optimising sales and profit as the product is displayed in a location that is convinent for buyers. I think that the stratagy I have used is the best for my magazine genre as the genre is constantly wanting to build and grow and I think that by distributing in this way and advertising the music aswell as the magazine will work on behalf of both the music genre and my magazine profits.

2. How does your media product represent particular social groups?

Product Representation

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1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

Before I created my production I evaluated two different, real life, electronic music genre magazines similar to the one I was about to produce myself. I picked out the best conventions of both and decided what features I would translate to appear in the features of my magazine. Now I have produced my magazine I have described how I have used, developed or challenged the features from the original magazine into my own via an inDesign document to display them effectively.