I have decided to choose Frontline as my main distributor for my magazine product. Frontline are the leading distributor for all genres of mainstream magazines in the UK. The fact that they are recognised within the UK by the majority of Retail and Wholesale stores is the key for me to get my magazine a high reputation and high level of sales from a large number of outlets. Frontline currently distributes/sells magazines through 55,000 retailers across the UK and Ireland which is a regulaly increasing figure. As my magazine is set to a specific, niche audience and based on a genre that is constantly trying to appeal and involve new fans it is only a benefit to me to have my product able to be distributed nationwide via Frontline. Frontline are current distributors to Bauer, Immediate Media Company and Haymarket. These three are major publishers in the UK. These are responsible for magazines such as 'Closer', 'Good Food' and 'Four Four Two'. All three of these magazines are complicit with mainstream ideology and are reflective of the type of magazine of my product. This is why I feel it is best to follow the successful stratagy that has obviously worked for these substantial companies.
I will expect Frontline to distribute my product to wholesailers such as WHSmiths and retail stores such as supermarkets and corner shops. This will attract my target audience as these are the regular places in which they will shop and ultimatly optimising sales and profit as the product is displayed in a location that is convinent for buyers. I think that the stratagy I have used is the best for my magazine genre as the genre is constantly wanting to build and grow and I think that by distributing in this way and advertising the music aswell as the magazine will work on behalf of both the music genre and my magazine profits.
I have decided to choose Frontline as my main distributor for my magazine product. Frontline are the leading distributor for all genres of mainstream magazines in the UK. The fact that they are recognised within the UK by the majority of Retail and Wholesale stores is the key for me to get my magazine a high reputation and high level of sales from a large number of outlets. Frontline currently distributes/sells magazines through 55,000 retailers across the UK and Ireland which is a regulaly increasing figure. As my magazine is set to a specific, niche audience and based on a genre that is constantly trying to appeal and involve new fans it is only a benefit to me to have my product able to be distributed nationwide via Frontline. Frontline are current distributors to Bauer, Immediate Media Company and Haymarket. These three are major publishers in the UK. These are responsible for magazines such as 'Closer', 'Good Food' and 'Four Four Two'. All three of these magazines are complicit with mainstream ideology and are reflective of the type of magazine of my product. This is why I feel it is best to follow the successful stratagy that has obviously worked for these substantial companies.
I will expect Frontline to distribute my product to wholesailers such as WHSmiths and retail stores such as supermarkets and corner shops. This will attract my target audience as these are the regular places in which they will shop and ultimatly optimising sales and profit as the product is displayed in a location that is convinent for buyers. I think that the stratagy I have used is the best for my magazine genre as the genre is constantly wanting to build and grow and I think that by distributing in this way and advertising the music aswell as the magazine will work on behalf of both the music genre and my magazine profits.
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