4. Who would be the Audience for your media product?

My electronic music magazine has a particular niche target audience. The people who read my magazine will quite obviously need to have a strong interest in producing and/or listening to the genre of music or are people who may use it in their jobs. EG. DJ or Radio presenter. On the other hand however these people who would be interested in my magazine are mainly assiosiated in the same social groups.

My target audience would be interested
in going to clubs an bars

Firstly I would state that my target audience would be between the ages of 16 and 26 as I believe these are the people who would have a strong interest in electronic music and clubbing and would be of the age to be suited to reading magazines based on the genre. 


As well as this, typically my audience would fit into psychographic category of 'achievers' as they are young people who want to achieve lots of different things in their life and want to get better at the things they do. Also In addition judging by the upbeat tempo of the music genre I believe that my target audience would have the social values of a hedonist and a post-modernist. Both of these values release the act of 'play' and to  'enjoy life now'. 


Following on from this they would be categorized from B-C2 in the Jicnar scale. Most commonly the target audience would listen to techno, drum and bass and dubstep style music and would follow artists such as, Chase and Status, Netsky and Flux Pavillion. They would commonly be intelligent people that will respect the hard work and effort that goes into the music that this genre produces.

Chase and Status,
 possibly the most well known electronic music duo in the UK